Everything You Need to Tell the Industry You’re Investing in Education
What’s happening: HDEW is where the heavy-duty aftermarket sharpens its skills, strengthens relationships, and invests in the future.
Why it matters: Education protects the independent aftermarket. Workforce development builds long-term competitiveness. When suppliers promote HDEW, they’re not just attending an event — they’re reinforcing the foundation of our industry.
What to do next: Download the toolkit below, customize the assets with your logo and booth information, and start sharing your commitment to education, innovation, and workforce development.
What’s Inside the Toolkit
This toolkit gives you ready-to-use marketing assets that position your company as a leader in industry education and innovation. Each piece is designed to help you confidently say: “We’re supporting HDEW — and the future of the heavy-duty aftermarket.”
Email Template Options
(Structured for easy copy/paste and personalization)
Version 1 – Straightforward Attendance Announcement
Subject Line Options:
We’ll Be at HDEW — Join Us
Investing in Education at HDEW
See You at HDEW
Body:
We’re heading to HDEW to invest in what matters most — education, workforce development, and the strength of the heavy-duty aftermarket.
HDEW brings together industry professionals committed to sharpening skills, sharing knowledge, and protecting the independence of our market.
If you’re attending, let’s connect. If you’re not yet registered, now is the time.
We’ll see you there.
Version 2 – Education-Focused Leadership Positioning
Subject Line Options:
Why We’re Supporting HDEW
Education Is Our Competitive Advantage
Building the Future at HDEW
Body:
Education isn’t optional in today’s heavy-duty aftermarket — it’s strategic.
That’s why we’re supporting HDEW. It’s where practical training meets real-world application. It’s where companies strengthen teams, protect industry independence, and prepare for what’s next.
We believe investing in learning is investing in the future of our customers — and our industry.
Join us at HDEW.
Version 3 – Workforce & “Bring a Tech” Angle
Subject Line Options:
Bring a Tech. Build the Future.
Invest in Your Team at HDEW
Workforce Starts with Training
Body:
The future of our industry depends on who we train today.
HDEW delivers hands-on education that strengthens technicians, leaders, and businesses across the commercial vehicle aftermarket.
We’re proud to support it — and we encourage you to send a technician or team member to invest in their growth.
Stronger workforce. Stronger industry.
See you at HDEW.
Social Media Caption Options
Short & Direct
We’re heading to HDEW to invest in education, workforce, and the future of the heavy-duty aftermarket.
Let’s build what’s next — together.
Industry Leadership Tone
Education drives innovation. Workforce drives growth.
We’re proud to support HDEW and strengthen the independent heavy-duty aftermarket.
Workforce-Focused
Bring a tech. Build the future.
We’re supporting HDEW because training isn’t a cost — it’s a competitive advantage.
Innovation-Focused
The heavy-duty aftermarket is evolving.
We’re at HDEW to stay ahead, strengthen skills, and lead what’s next.
Suggested Hashtags
Primary:
#HDEW2026
#CVSN
#HeavyDutyAftermarket
#CommercialVehicleIndustry
Workforce & Education:
#WorkforceDevelopment
#TechnicianTraining
#IndustryEducation
Innovation & Leadership:
#AftermarketInnovation
#LeadTheFuture
#IndustryIndependence
Tagline Options Members Can Use
Investing in Education. Strengthening the Aftermarket.
Education Is Our Competitive Advantage.
Workforce Is a Strategy — Not an Afterthought.
Protecting the Independent Aftermarket Through Education.
Innovation Starts with Knowledge.
Built on Education. Powered by Workforce.
Logos
We’re providing official HDEW and CVSN logo files for approved promotional use in your marketing materials.
Social Media Graphics
Download. Customize. Share Your Commitment to Education.
When suppliers publicly support HDEW, you reinforce the importance of education, workforce development, and innovation across the heavy-duty aftermarket. Visibility builds momentum. Momentum builds a stronger industry.
Download the graphics below, add your logo and booth number where applicable, and begin sharing across social media, email, and your website.
